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Sunday, November 13, 2011

An Open Letter to Trader Joe's

I was in a letter writing mood so I contacted Trader Joe's about their refusal to deliver groceries, which I believe contradicts their goal of community involvement.

"I've been an avid Trader Joe's fan since I did my undergrad in Eugene Oregon, where I could get great prices on the sprouted flourless wheat bread that was (and is) my staple.  However, of late I'm concerned with your refusal to do online ordering and local delivery, justifying the refusal as an "old fashioned" way of doing things.  I realize that running a lean business probably requires focus, but I think that not offering online orders and delivery flies in the face of your stated goal of community involvement.  Seniors, disabled people and others with limited mobility may not be able to get out of the house easily and may not be able to afford the expensive upgrades necessary for a handicap converted car.  These people need grocery delivery options.  I realize that your clientele is probably mostly young people, who you might presume are all healthy, but there are people with limited mobility in all age groups.  You are alienating them by refusing to do deliveries.  Please rethink this stance if you continue to tout "community involvement" as part of your mission."

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